Full rebranding of Brooksmade Soulful Sauces, a small but mighty sauces and seasonings company based out of Atlanta, Georgia. Founded by Walter Brooks Jr. in 2004, Brooksmade has a wide variety of products and needed a look and voice that would stand out. The goal was to create a tone and style that felt fun and personable, but also modern and eye-catching. Leveraging bold typography and hits of bright color, Brooksmade's portfolio of condiments look great individually or as a cohesive unit, and this aesthetic translates seamlessly to packaging, web, food trucks, trade show booths and more.